In my article on writing sales scripts, you can probably guess, I've been writing about writing sales scripts and part of that has been testing and refining my script. This means calling real people. In one of my appointment setting calls I came across a person who is no longer in business but was nice enough to share their email address and told me that if I send them an email talking about what I do they would pass it along to some of their friends who have their own business too.
Since this is one of my main mediums of choice for marketing I thought I would take this chance to code up a nice looking email to demonstrate what I can do.